Our manifesto
Technology should work for you. Most of it doesn't. It watches you, sells you, and calls that a feature. Melchor runs on the opposite bet: a free wishlist app that helps your people, takes nothing it doesn't need, and leaves everyone better off than before. Here's what we stand for.
Good for everyone, or it isn't good enough
A gift should leave nobody worse off. Share a real wishlist and the people who love you buy what gets used, not what gets returned. The shop sells without slashing the price. The maker's work lands with someone who actually wanted it. The planet skips another box, another van, another return. No gift bought twice. No January regret. That's the only win worth having: the one everybody shares.
We don't track you. Not even when it would pay
Most apps treat you as the product. We refuse, and we keep refusing on the days it would make us money. No ads. No trackers. No analytics counting your taps. We don't sell your data, because we never collect it. Your lists live in Europe, under the GDPR. The only thing we keep is a crash report tied to a random account ID, so we can fix what breaks. Knowing less about you isn't a sacrifice. It's the design.
A human who chooses beats a machine that guesses
Anyone can generate infinite mediocre everything now. We're not impressed. Melchor runs on judgment, yours and ours, not on autopilot. When AI earns its place, we use it, and most of it runs right on your phone. We don't ship your private wishes to someone else's servers to save ourselves a little work. The one place we lean on outside AI is drafting some of the blog, and we tell you when we do. Sharp tools, careful hands. Fewer of them, used well.
Technology serves people. Full stop
The data economy says you can only build something good by quietly taking. We're betting the other way. Technology is at its best when it serves the person holding the phone, and at its worst when that person becomes the product. Make a wish. The rest stays yours.